Digital Marketing Specialist Required – Lahore

Full Time
  • Post Date: June 10, 2017

Job Description
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The role:

– Play a vital role in the success of various online Google AdWord campaigns by taking them through the whole process, from developing an initial concept & designing & implementing the campaign to managing & tracking the results of the campaign.

– Work closely with the founders of the venture you are assigned to ensure that marketing objectives are met, troubleshoot creative issues, & help brainstorm innovative new solutions.

Specific responsibilities & duties:

– Assume complete ownership for managing AdWord’s for the venture

– Continually strive to learn & stay up-to-date with the latest developments & changes in both the SEM & SEO industries

– Set up paid search, shopping, remarketing & display campaigns

– Perform keyword research & draw on experience with adding new & negative keywords to pre-existing search campaigns including active avoidance of keyword conflicts

– Oversee, implement, & optimise paid-search, shopping, remarketing & display campaigns with a heavy focus on achieving ROI

– Oversee creative process for display ads and construct multiple text ads

– Work with marketing teams to develop campaign criteria, and be able to suggest campaign adjustments to optimize spend and outcomes

– Create, test and optimize ad copy

– Competitive intelligence research using keyword planning tools

The Ideal Candidate – Minimum Qualifications/Requirements:

– Minimum of 2-4 years of experience performing hands-on digital account management with specific concentration on AdWord’s and performance marketing

– Strong SEO/SEM skills & background are imperative

– Significant Google AdWords experience, with a minimum of certification in Fundamentals & Search or Display plus Hands-on experience with Google Analytics

– Extensive knowledge of Microsoft Office

– Fluency in English


via LinkedIn

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